I’m very pleased to announce the addition of Sharon Ludlow and Maria Hancock to our Board of Directors. Sharon and Maria bring with them a rich and diverse experience as industry executives, technology buyers, entrepreneurs, and investors. 

As we continue to establish our position as the digital distribution platform of choice in North America it is increasingly important to add diverse voices and perspectives to our Board of Directors. Both Sharon and Maria bring a wealth of experience and are excited to begin contributing to our growth

Sharon is a seasoned C-suite insurance industry executive. She most recently served as President & CEO of Swiss Re Canada, the world’s largest reinsurer, and as President of Aviva Canada, Canada’s second-largest insurer. As well as extensive insurance industry experience, Sharon launched Kanetix, Canada’s first Insurance Aggregator, now owned by a private equity firm.

« “Adapting to the digital era is both an imperative and an opportunity for insurers to reconnect with customers and build stronger long-term relationships,” said Sharon Ludlow, “The insurance industry must embrace opportunities to innovate in meaningful ways that touch the consumer and impact the bottom line. This is among the many benefits that the Breathe Life digital distribution platform provides to leading carriers across North America.” »

Maria joins the board with several decades of experience in the financial service and insurance industries. She is a risk management expert and former CIO ERM of AIG. Patrick Viau, our Chief Client Officer recently interviewed Maria for an episode of The Breathing Room where she used her experience in risk management to dive into the importance of human capital in financial planning. Give it a watch here.

« Maria noted: “Insurers have a unique opportunity to rise to this moment and meet customers where they are. This means carriers must make a fundamental shift from being product-centric to becoming customer-centric. And the stakes couldn’t be any higher: carriers that don’t adapt quickly will not survive. The Breathe Life distribution platform provides a modern solution for carriers to quickly make this shift and deliver the financial security products in highest demand, growing sales, reducing expenses, and making a lasting digital connection with their customers.” »

Welcome to the team, Sharon and Maria! We’re really looking forward to seeing the impact you will have on our business in 2021 and beyond.