I am so excited to officially announce that La Capitale has signed on as the first partner to use our newly released Advisor-Driven Module. La Capitale shares in our belief that technology should be about empowering the advisor, and not replacing them. I recently wrote an article about how important, we at Breathe Life, believe that advisors are and the crucial role they play in the personal insurance space. We are building technology that is here to empower advisors to do what they do best — build relationships, educate clients and, of course, ensure that those clients are properly insured.

When we first began to work with La Capitale they told us that they were extremely focused on innovation and finding ways to empower the advisor to better meet the needs of a modern client. Martin Delage, Executive Vice-President of Individual Insurance and Financial Services, who we have been working closely with said “La Capitale strengthened its commitment to a process of innovation and modernization in the last few years, and we have chosen the best partners to assist us in this endeavour. We believe that Breathe Life’s dynamism and agility will enable La Capitale to fulfill the promise it has made to its partners, namely that it is fast and easy to do business with La Capitale!”.

It’s clear that consumer’s buying habits have changed dramatically — modern consumers demand modern experiences! And although they still want to meet with advisors face-to-face, especially when applying for complex products, they want the process to be seamless and digital. Savvy insurers like La Capitale have understood this and they want to provide their advisors with the tools they need in order to provide a customer-centric experience.

This partnership marks the launch of Breathe Life’s Advisor-Driven Module — a white-labeled carrier solution for financial advisors providing a digital insurance application service for all Life & Health products. Although it is new to the market, it is using all the knowledge that our team has acquired from the past year of having the Consumer-Driven Module live.

Stay tuned for an upcoming blog post that dives deeper into the Advisor-Driven Module and how we are one step closer to accomplishing our vision of bringing financial security to people, whoever, and wherever they are.