About Us

Breathe Life is the Unified Commerce Platform for the Insurance Industry.

Who We Are?

Our vision is to bring financial security to all people, whoever and wherever they are.

We are achieving this by powering the insurance industry with a digital transformation platform that convert leads to policies across multiple channels. Put simply, we help you meet consumers where they are with the products they need.

Our headquarters are in Montreal, Canada, a city that has more post-graduate students than Boston. Because of this we have been able to attract world-class software engineers, data scientists, designers, and product and industry leaders who foster an environment focused on innovation and excellence.


Ian Jeffrey

Chief Executive Officer


A marketer, entrepreneur and investor for almost 2 decades, Ian has founded several companies and helped up others in both Montreal and San Francisco. He is passionate about building real businesses that solve concrete problems and launched Breathe Life to create an impact in people's lives.

Arach Tchoupani

Chief Technology Officer


With over 12 years of experience as an entrepreneur and CTO, Arach has helped lead the growth of various startups in both Montreal and New York City. He has taking his passion for scaling diverse and multi-disciplined technical teams who adhere to the agile methodology and implemented it at Breathe Life.

Jean-Nicholas Hould

Chief Data Officer


With a Masters Degree in E-Commerce, Jean-Nicholas has built a solid career on analyzing and interpreting data. Having most recently built a world class data science team at Intel Security, he has now turned his attention to helping Breathe Life's partners truly understand their consumers and how to distribute to them.

Sébastien Malherbe

Chief Product Officer


Having built out and led the Product Management team at PasswordBox, he became Head of Product at Intel Security after the acquisition. Sébastien has over 15 years of execution in product and design and is driven by his passion for user interfaces and experiences. He's translating this into creating a seamless customer experience that is unrivaled in the insurance space.

Our Investors

Real VenturesDiagramNational Bank of Canada

See Job Openings

Are you looking to get involved with a top technology company that is disrupting an age old industry? We're always on the hunt for great talent to help us achieve our mission.

See job openings

Why work with us?

We have five values at Breathe Life which not only help guide us in our every day lives but also help us build world-class products, hire employees and scale up.



Be Authentic, Be Humble, Be Honest


Respect One Another, Communicate Openly, Be Accountable


Ask For Forgiveness, Not For Permission


Find Solutions, Not Excuses


Laugh, Work, Enjoy

Sign-up for our newsletter