White-Label Consumer-Driven Module Makes it Easy to Develop and Test New Markets, Capture New Customers and Sell More Products

Breathe Life, a provider of consumer-centric digital solutions for the insurance industry, announced the general availability of its Consumer-Driven Module, a white-label business-to-consumer (B2C) solution. The Breathe Life Consumer-Driven Module is a user-centric solution that features all the tools carriers and agencies need to quickly and cost-effectively sell direct to consumer online while providing an intuitive, engaging, and genuinely modern buying experience.

The Consumer-Driven Module was specifically designed to help the insurance industry bring financial security to the millions of customers in the middle market that are currently underserved. Traditionally, agents have had little incentive to pursue the middle market because it takes the same amount of effort to write a small policy with small profit margins as it does to write a large policy with large margins. Accenture estimates the resulting life insurance gap to be around $12 trillion for US middle market customers, with $12 billion in new revenue to be gained by simply serving them.

“The Breathe Life Consumer-Driven Module is designed to do the heavy lifting of targeting qualified prospects and making it easy for them to do business with you online,” said Ian Jeffrey, Co-Founder and CEO at Breathe Life. “At the same time, the solution keeps agents available throughout the process to help answer questions, add value to the online experience and even close sales at a distance through its omnichannel features. By reducing the cost of customer acquisition, Breathe Life enables the insurance industry to bring financial security to as many people as possible.”

The Breathe Life Consumer-Driven Module delivers a cost-effective solution for carriers and agencies to quickly digitize and pursue new customer segments:

  • Reduce costs with digital acquisition and distribution: Open new market opportunities with custom-branded digital tools that target qualified prospects and drive them to your website.
  • Increase revenues by developing and testing new markets faster: White-label digital solution makes it easy to quickly and cost-effectively develop new markets, capture new customers, and sell more products.
  • Speed time to market: The Breathe Life Consumer-Driven Module lets you hit the ground running with a rapid turnkey implementation and a simple application and approval process designed to convert more customers.

The Consumer-Driven Module also features a suite of tools that makes it easier for potential customers to self-educate and get the 1:1 human touch they want, when they want it – as well as tools designed to enhance agent productivity:

  • A secure online application and quoting system for multiple insurance products with a dynamic questionnaire and decision tree, making it easy for customers to complete an application and receive an instant answer.
  • Omni-channel engagement tools enable clients to call directly when agents are on the clock, schedule a call, or receive a callback – and agents are provided with the full context for customers who began their application online and can even access and finish a client’s application for them.
  • Digital marketing insights including analytics and marketing tools that empower providers of all sizes to reach their target audiences across multiple channels.

The Breathe Life Consumer-Driven Module also features carrier branding and design elements, supports many different languages, and features dashboards, reports and statistical models to help carriers and agencies understand their sales performance. For more information, please visit: https://www.breathelife.com/solutions/#consumer-driven-module.


The Breathe Life vision is to bring financial security to millions of people, whoever and wherever they are by transforming the way personal insurance is bought and sold today. Breathe Life has built a distribution platform that delivers a modern, customer-centric experience with tools and analytics that are reshaping the insurance industry and driving business growth. Breathe Life is venture backed by Diagram Ventures, Real Ventures and a variety of angel investors. Learn more about Breathe Life at breathelife.com or on our FacebookLinkedIn, and Twitter.